For a class on brand design, I created a series of brand logos/names/taglines for various real and fictional companies, as well as the development of my own self branding. Each of the four brand ideas was created to meet a goal: Commodity to sell something common as worthwhile, Cause to raise awareness for an issue, Crisis to fix the branding of an existing brand, and Chaos to come up with something that could "go viral" in their target market.
Concept Descriptions:
